deYoungsters Art Party is an annual family fundraiser held for the deYoung art Museum in San Francisco. As one of the lead sponsers, Adobe was asked to create an activation for the event. With less than 30 days to make it happen, a small group of volunteer employess quickly assembled and got to work.
Inspired by several internal Adobe projects, we decided to try our own experiement in augmented reality and motion tracking. We were really interested in the concept of participatory design and getting the children involved in not just viewing, but contributing to the installation itself.
Concept pitch
Step 1
Child participants complete a butterfly coloring sheet. Each sheet comes with a special scanning code.
Step 2
The drawing is scanned and brought into Unity as the texture of a butterfly object. The wing pattern is repeated on both sides.
Step 3
Child poses with friends and family in a photobooth with their butterflies. Using live motion tracking, the butterflies land on participants' arms.
Step 4
All of the butterflies from throughout the party are collected in a second live environment broadcasted in the venue on the large screen.
Process
I created vector shapes in Illustrator, then added texture in Photoshop.
Vlad, our 3D expert, reconstructed the scene in Unity, placing each item as layer in 3D space.
James, our developer, added butterflies and lighting effects to the scene.
Lead Design
Kelly Hurlburt
Development
James Hurlbut
3D & Animation
Vladimir Petkovic
Producers
Lisa Pedee
Lisa Temple
Supporting Design
Beate Fritsch
Silka Miesnieks
Kim Pimmel
Photography
Martin Hoang
Additional Volunteers
Ramiz Sheikh
Geoffrey Oxholm
Amelia Waliany
Laura Herman
kelly.a.hurlburt@gmail.com
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