Lake Ontario

Illustration, Animation
Experiential, Illustration
Experiential, Illustration

Designing an educational video for kids at the Rochester Museum and Science Center

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⁠— 2016

Water quality isn't exactly exciting. Especially if you're five years old. The Rochester Museum and Science Center challenged us to redesign an exhibit of our choice, with the goal of making it more engaging for the children who visit. After scouting out the museum, I choose take on the topic of water quality in Lake Ontario. I hoped to turn a boring, text-based slideshow display about water pollution into a short, fun, and entertaining educational video. 

To make science explanations understandable and engaging, I focused on distilling the difficult concepts into relatable metaphors. These metaphors, including depictions like teetor totters, lazy river races, and lasers, allowed children to broadly grasp the high level concepts in terms that carried meaning.

With the story's structure, I also focused on repetition. I introduced each new concept in the same format and included repeated elements and characters in an effort to provide organization and improve the retention of knowledge gained.

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Research
Experiential, Illustration
Experiential, Illustration

Discovering the key takeaways 

I aimed to create characters will appeal, giving each one a playful personality. I kept the illustrations rounded, colorful, and friendly in an effort to maket them approachable to children. I also added elements of humor through the character design, character motion, and sound effects.

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Why is pollution bad?

Internalizing the real harm of water pollution to people, animals, and the environment

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Where does pollution come from?

Understanding the personal relevancy and embracing individual accountability

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How can I prevent pollution?

Introducing a call to action, outlining solutions, and evoking a passion for change

Process
Experiential, Illustration
Experiential, Illustration

From sketch to animation

I aimed to create characters will appeal, giving each one a playful personality. I kept the illustrations rounded, colorful, and friendly in an effort to maket them approachable to children. I also added elements of humor through the character design, character motion, and sound effects.

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More projects

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kelly.a.hurlburt@gmail.com

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