WITR Radio — a vibrant music brand without a visual identity to match. Serving as the secretary and subsequently the General Manager of RIT's college radio station, I took it upon myself to develop a brand identity for the organization. With a growing public presence and the opening of a brand new studio, it was crucial that the station began presenting itself with a recognizable and cohesive brand.
I worked with another designer to create a style guide for the organization. The identity standards were developed to reflect the boldness, dynamism, and vibrancy of the people and music of WITR Radio. In my tenure at the station, I have overseen the implementation of these brand guidelines across all of WITR's media.
To further the idea of a continuous, sustainable brand, I created a guide for new members of the station. With this guide, I tried to capture the culture, personality, and spirit that is WITR and develop a unified mentality among and new members.
I focused branding efforts not only externally with recruitment posters but internally with station signage. I wanted station members to begin internalizing the brand, understanding that our music, visual aesthetic, and station culture all contribute to WITR's overall brand.
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